High Jump Digital

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Basics of SEO: What is a Keyword and How Do You Use It?

When searching for information about keywords related to SEO, the first thing that shows up is keyword research. It makes sense because keyword research is crucial to ranking your pages. But before you get caught up on the technical stuff, it’s worth understanding the basic principles of keywords in general. A keyword is one of … Read moreBasics of SEO: What is a Keyword and How Do You Use It?

5 Ways on How Sitemaps Can Benefit Your Website

If you’re looking to build a website or perhaps update an existing one, you want it to be user-friendly, organised, and search engine-optimised. These things help make your website more fluid and easy to navigate by providing both site visitors and search engines with all the information they need about your website. The question is, … Read more5 Ways on How Sitemaps Can Benefit Your Website

Here’s How Digital Marketing Can Help Your Business

When you hear brands like Apple, Microsoft, and Google, they conjure vivid images in your head of who they are and what their company is all about. Each of these brands have a cult following that are highly passionate about the company’s products/services. One of the reasons they’ve garnered loyal consumers is through the use … Read moreHere’s How Digital Marketing Can Help Your Business

The Importance of Online Reviews for Your Business

It’s rare that consumers make a blind purchase in this day and age without going through several online reviews first. In 2016 alone, almost 90% of shoppers read at least one review before making a purchase. This means that the vast majority of consumers do their own research to determine if the products/services are worth … Read moreThe Importance of Online Reviews for Your Business

3 Important Google Tools for Your Website That Are Actually Free

The internet is constantly evolving every single day, and if you don’t step up you game, you’re probably going to be left behind by your competitors. This is especially important for entrepreneurs who are looking to grow their online presence and expand their brand awareness. Keeping up with the latest trends and ensuring that your … Read more3 Important Google Tools for Your Website That Are Actually Free

How SEO Can Help Your Business Grow

In a world where a consumer’s experience is driven by technology, SEO (search engine optimization) has become an important factor for entrepreneurs who are looking to grow their business. Digital marketing is dominated by SEO and it’s this very strategy that drives traffic to your website through organic searches. Basically, SEO works by sending signals … Read moreHow SEO Can Help Your Business Grow

SEO vs SEM: Which Online Marketing Strategy is Best for Startups?

For most startup owners, Search engine optimization (SEO) and search engine marketing (SEM) are two of the most popular online marketing strategies to consider. These marketing tactics are key to getting your website of the ground and help your business get exposed to potentially new customers, both locally and internationally. The question is, which one … Read moreSEO vs SEM: Which Online Marketing Strategy is Best for Startups?