High Jump Digital

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How to Do Your Digital Marketing Right

Search Engine Optimization

Are you doing your job as an efficient digital marketer? Did you get a digital marketer to help you with your SEO needs? Whatever your situation is, you need to make sure that you as a digital marketer or that your hired digital marketer is helping you with your SEO (Search engine optimization). If your … Read more

How to Set a Meaningful Budget for SEO Services

Search Engine Optimization

When it comes to search engine optimization (SEO), most people find it difficult to set a meaningful budget. Considering that SEO plays an important role in growing a business, it can be quite easy to overspend (or underspend) in hopes of seeing great results. If you wish to maximize your marketing dollars and take full … Read more

Basics of SEO: What is a Keyword and How Do You Use It?

Search On Google

When searching for information about keywords related to SEO, the first thing that shows up is keyword research. It makes sense because keyword research is crucial to ranking your pages. But before you get caught up on the technical stuff, it’s worth understanding the basic principles of keywords in general. A keyword is one of … Read more

5 Ways on How Sitemaps Can Benefit Your Website

Traffic Source Overview

If you’re looking to build a website or perhaps update an existing one, you want it to be user-friendly, organised, and search engine-optimised. These things help make your website more fluid and easy to navigate by providing both site visitors and search engines with all the information they need about your website. The question is, … Read more

The Importance of Online Reviews for Your Business

Google Map Location

It’s rare that consumers make a blind purchase in this day and age without going through several online reviews first. In 2016 alone, almost 90% of shoppers read at least one review before making a purchase. This means that the vast majority of consumers do their own research to determine if the products/services are worth … Read more

How SEO Can Help Your Business Grow

Search Engine Optimization

In a world where a consumer’s experience is driven by technology, SEO (search engine optimization) has become an important factor for entrepreneurs who are looking to grow their business. Digital marketing is dominated by SEO and it’s this very strategy that drives traffic to your website through organic searches. Basically, SEO works by sending signals … Read more

How Important is Local SEO?

SEO Strategies

If you’re looking for ways to effectively market your local business online, then Local SEO is the way to go. In recent years, Local SEO has become a crucial element in building a successful brand by increasing visibility across search engines. This helps attract a local audience and boost your foot traffic which in turn … Read more

SEO vs SEM: Which Online Marketing Strategy is Best for Startups?

Google Searches Optimize

For most startup owners, Search engine optimization (SEO) and search engine marketing (SEM) are two of the most popular online marketing strategies to consider. These marketing tactics are key to getting your website of the ground and help your business get exposed to potentially new customers, both locally and internationally. The question is, which one … Read more