Since it was first introduced in the late 1990s, social media redefined how people interact and connect with people. As it grew, social media users are now able to share content, which affects how people see certain products and services. Because of social media’s impact to its users, every business and company is now scrambling … Read more Tricks to Establish a Successful Social Media Engagement Strategy
Are you doing your job as an efficient digital marketer? Did you get a digital marketer to help you with your SEO needs? Whatever your situation is, you need to make sure that you as a digital marketer or that your hired digital marketer is helping you with your SEO (Search engine optimization). If your … Read more How to Do Your Digital Marketing Right
So you’ve opened up a new brick-and-mortar shop and you’re looking for ways on how to increase foot traffic to your store. Chances are, you’ve heard of Google My Business. Google My Business is a free tool that lets you manage your store’s presence across Google’s suite of websites like Google Maps, Mobile Search, Local … Read more The Importance of Google My Business for Your Local Business
Whether you’re just learning about PPC or you’re pretty much knowledgeable about this topic, it never hurts to go back to the basics. PPC is one of the most popular forms of internet advertising models used by businesses today to generate traffic onto their websites. For startups and established businesses, more traffic is always better … Read more The Basics of PPC: Learn What Pay-Per-Click Marketing is All About
A profitable marketing campaign is a means to get to your organization’s goals, and not the goal itself. That is because a marketing managers who knows his way around can scale down a campaign’s size and scope to make it more systematic and successful. In this article, we will talk about how you can create … Read more How to create a cost efficient and effective Marketing Campaign?
The rise of digital marketing has prompted traditional marketing methods to take a back seat. Gone are the days where businesses primarily relied on TV ads, billboards, newspapers, and radio to promote their products and instead, use digital marketing tactics to reach more people. In fact, most small and medium-sized enterprises (SMEs) prefer digital marketing … Read more The Importance of Digital Marketing for Every Business
In today’s age where technology plays a significant role in our lives, nailing down your content marketing and advertising remains as crucial as ever. This is especially true for small businesses who are looking to make a dent in the industry they’re in. But that doesn’t mean you should start pumping out low-quality, in-your-face ads … Read more 5 Content Marketing Tips Small Businesses Can Use to Improve Their Results
When creating a marketing strategy, plenty of advertisers remarket their ads in an effort to win over businesses that they might have lost. Remarketing is perhaps one of the most effective ways to re-engage with people who’ve had previous interactions with your brand. It displays ads to people who visited your website as they go … Read more A Guide on Making Your Remarketing Ads More Effective
When it comes to pay-per-click advertising (PPC), Facebook Ads and Google Ads are two of your primary choices. We all want increased traffic, leads, and sales. But the question is, which paid channel best fits your needs? Deciding where to spend your marketing dollars can sometimes be a confusing task and you want to ensure … Read more Which Paid Channel is Better for Your Business: Facebook or Google Ads?
Social media has become ingrained in our lives that it’s impossible to not scroll on your news feed every single day. It’s been weaved into the fabric of society and has had a big influence on how we all communicate. If your business doesn’t have a social media presence, you’re missing out on a huge … Read more Top Social Media Tips Small Businesses Can Use to Gain Online Presence