High Jump Digital

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PPC Keyword Research: Finding the Right Words for Your Campaign

It’s no secret that keyword research is the cornerstone of a successful PPC campaign.  Choosing the best keywords to bid on that you know are going to generate clicks is what drives traffic to your website and lead to conversions. Keyword research is half art and half science, with plenty of variables to keep in … Read more PPC Keyword Research: Finding the Right Words for Your Campaign

Tricks to Establish a Successful Social Media Engagement Strategy

Since it was first introduced in the late 1990s, social media redefined how people interact and connect with people. As it grew, social media users are now able to share content, which affects how people see certain products and services.  Because of social media’s impact to its users, every business and company is now scrambling … Read more Tricks to Establish a Successful Social Media Engagement Strategy

The Importance of Google My Business for Your Local Business

So you’ve opened up a new brick-and-mortar shop and you’re looking for ways on how to increase foot traffic to your store. Chances are, you’ve heard of Google My Business. Google My Business is a free tool that lets you manage your store’s presence across Google’s suite of websites like Google Maps, Mobile Search, Local … Read more The Importance of Google My Business for Your Local Business

The Basics of PPC: Learn What Pay-Per-Click Marketing is All About

Whether you’re just learning about PPC or you’re pretty much knowledgeable about this topic, it never hurts to go back to the basics. PPC is one of the most popular forms of internet advertising models used by businesses today to generate traffic onto their websites. For startups and established businesses, more traffic is always better … Read more The Basics of PPC: Learn What Pay-Per-Click Marketing is All About

5 Reasons You Should Modernize Your Website This 2020

In this day and age where the vast majority of consumers make their purchases online, having a modernized website is key to a successful business. A website that’s up-to-date allows your business to stand out and make it more accessible to your prospective clients. What your website looks like and how it performs will have … Read more 5 Reasons You Should Modernize Your Website This 2020

Basics of SEO: What is a Keyword and How Do You Use It?

When searching for information about keywords related to SEO, the first thing that shows up is keyword research. It makes sense because keyword research is crucial to ranking your pages. But before you get caught up on the technical stuff, it’s worth understanding the basic principles of keywords in general. A keyword is one of … Read more Basics of SEO: What is a Keyword and How Do You Use It?

The Importance of Digital Marketing for Every Business

The rise of digital marketing has prompted traditional marketing methods to take a back seat. Gone are the days where businesses primarily relied on TV ads, billboards, newspapers, and radio to promote their products and instead, use digital marketing tactics to reach more people. In fact, most small and medium-sized enterprises (SMEs) prefer digital marketing … Read more The Importance of Digital Marketing for Every Business

5 Ways on How Sitemaps Can Benefit Your Website

If you’re looking to build a website or perhaps update an existing one, you want it to be user-friendly, organised, and search engine-optimised. These things help make your website more fluid and easy to navigate by providing both site visitors and search engines with all the information they need about your website. The question is, … Read more 5 Ways on How Sitemaps Can Benefit Your Website