High Jump Digital

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All About Attribution Modelling: Choosing the Most Effective Approach for Your Company

If you want to gain more knowledge about which channel can generate the most credit conversions, attribution modelling will help you with that. To offer you a quick overview, this tool consists of a set of rules that control how credit for sales and conversions is distributed across customer touchpoints. Moreover, attribution modelling will give … Read more

How to Do Your Digital Marketing Right

Search Engine Optimization

Are you doing your job as an efficient digital marketer? Did you get a digital marketer to help you with your SEO needs? Whatever your situation is, you need to make sure that you as a digital marketer or that your hired digital marketer is helping you with your SEO (Search engine optimization). If your … Read more

The Basics of PPC: Learn What Pay-Per-Click Marketing is All About

Pay Per Click Marketing

Whether you’re just learning about PPC or you’re pretty much knowledgeable about this topic, it never hurts to go back to the basics. PPC is one of the most popular forms of internet advertising models used by businesses today to generate traffic onto their websites. For startups and established businesses, more traffic is always better … Read more

How to Set a Meaningful Budget for SEO Services

Search Engine Optimization

When it comes to search engine optimization (SEO), most people find it difficult to set a meaningful budget. Considering that SEO plays an important role in growing a business, it can be quite easy to overspend (or underspend) in hopes of seeing great results. If you wish to maximize your marketing dollars and take full … Read more

Basics of SEO: What is a Keyword and How Do You Use It?

Search On Google

When searching for information about keywords related to SEO, the first thing that shows up is keyword research. It makes sense because keyword research is crucial to ranking your pages. But before you get caught up on the technical stuff, it’s worth understanding the basic principles of keywords in general. A keyword is one of … Read more

The Importance of Digital Marketing for Every Business

Grow Your Business Online

The rise of digital marketing has prompted traditional marketing methods to take a back seat. Gone are the days where businesses primarily relied on TV ads, billboards, newspapers, and radio to promote their products and instead, use digital marketing tactics to reach more people. In fact, most small and medium-sized enterprises (SMEs) prefer digital marketing … Read more