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What Phrase Match Modifier is and Why You Should Use It

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If you’re using AdWords, chances are you’re familiar with keyword match types. It’s a fundamental part of AdWords targeting that helps you manage which searches can trigger your ads. But recently, there’s been a shake up going on. Advertisers have discovered a new match type that could yield greater improvements on their campaigns and it’s … Read more

KPIs to Help Nail Your Google AdWords Campaign

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    You’ve been thinking about giving AdWords a shot to help increase your brand’s reach and so far, things have been going well. Google AdWords is a popular online advertising platform that’s proven to deliver great results when you use the correct PPC (pay-per-click) management strategy and investment. The PPC statistics are eye-opening and … Read more

An In-Depth Look at How Google AdWords Works

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Google AdWords is a popular online advertising platform utilized by many business owners. It aims to provide increased traffic through search queries where advertisers pay to display product listings, services, and short advertisements. The realm of Google AdWords can be quite tricky to understand for beginners, but once you nail down the basics you can … Read more