Vince Leyson
When you hear brands like Apple, Microsoft, and Google, they conjure vivid images in your head of who they are and what their company is all about. Each of these brands have a cult following that are highly passionate about the company’s products/services. One of the reasons they’ve garnered loyal consumers is through the use … Read more
If you own a website, there’s a good chance you’re using WordPress. It’s one of the most popular content management systems out there and over 75 million people use WordPress to power their websites. It’s an influential website builder that works as an effective marketing tool when you know how to utilise it properly. WordPress … Read more
Customer reviews play an important role in any e-commerce business. This gives your customers a good idea of how effective your products/services are. Customer reviews have the power to either rip a brand into pieces, or build its reputation and place it in the spotlight. When you generate positive reviews, you can significantly boost your … Read more
If you’re using AdWords, chances are you’re familiar with keyword match types. It’s a fundamental part of AdWords targeting that helps you manage which searches can trigger your ads. But recently, there’s been a shake up going on. Advertisers have discovered a new match type that could yield greater improvements on their campaigns and it’s … Read more
You’ve probably heard of inbound marketing before. It’s a term used to describe a marketing methodology that aims to attract customers through a variety of practices such as content marketing, search engine optimization (SEO), social media marketing, and many more. The goal is to increase brand awareness and draw in more customers. It’s a different … Read more
It’s rare that consumers make a blind purchase in this day and age without going through several online reviews first. In 2016 alone, almost 90% of shoppers read at least one review before making a purchase. This means that the vast majority of consumers do their own research to determine if the products/services are worth … Read more
The internet is constantly evolving every single day, and if you don’t step up you game, you’re probably going to be left behind by your competitors. This is especially important for entrepreneurs who are looking to grow their online presence and expand their brand awareness. Keeping up with the latest trends and ensuring that your … Read more
In a world where a consumer’s experience is driven by technology, SEO (search engine optimization) has become an important factor for entrepreneurs who are looking to grow their business. Digital marketing is dominated by SEO and it’s this very strategy that drives traffic to your website through organic searches. Basically, SEO works by sending signals … Read more
You’ve been thinking about giving AdWords a shot to help increase your brand’s reach and so far, things have been going well. Google AdWords is a popular online advertising platform that’s proven to deliver great results when you use the correct PPC (pay-per-click) management strategy and investment. The PPC statistics are eye-opening and … Read more
If you’re looking for ways to effectively market your local business online, then Local SEO is the way to go. In recent years, Local SEO has become a crucial element in building a successful brand by increasing visibility across search engines. This helps attract a local audience and boost your foot traffic which in turn … Read more
