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Generate More Online Reviews With These 5 Tips

Online Review

Customer reviews play an important role in any e-commerce business. This gives your customers a good idea of how effective your products/services are. Customer reviews have the power to either rip a brand into pieces, or build its reputation and place it in the spotlight. When you generate positive reviews, you can significantly boost your … Read more

What Phrase Match Modifier is and Why You Should Use It

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If you’re using AdWords, chances are you’re familiar with keyword match types. It’s a fundamental part of AdWords targeting that helps you manage which searches can trigger your ads. But recently, there’s been a shake up going on. Advertisers have discovered a new match type that could yield greater improvements on their campaigns and it’s … Read more

What is Inbound Marketing? Here’s How it Works

Online Marketing

You’ve probably heard of inbound marketing before. It’s a term used to describe a marketing methodology that aims to attract customers through a variety of practices such as content marketing, search engine optimization (SEO), social media marketing, and many more. The goal is to increase brand awareness and draw in more customers. It’s a different … Read more

The Importance of Online Reviews for Your Business

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It’s rare that consumers make a blind purchase in this day and age without going through several online reviews first. In 2016 alone, almost 90% of shoppers read at least one review before making a purchase. This means that the vast majority of consumers do their own research to determine if the products/services are worth … Read more

How SEO Can Help Your Business Grow

Search Engine Optimization

In a world where a consumer’s experience is driven by technology, SEO (search engine optimization) has become an important factor for entrepreneurs who are looking to grow their business. Digital marketing is dominated by SEO and it’s this very strategy that drives traffic to your website through organic searches. Basically, SEO works by sending signals … Read more

KPIs to Help Nail Your Google AdWords Campaign

Google Adwords

    You’ve been thinking about giving AdWords a shot to help increase your brand’s reach and so far, things have been going well. Google AdWords is a popular online advertising platform that’s proven to deliver great results when you use the correct PPC (pay-per-click) management strategy and investment. The PPC statistics are eye-opening and … Read more

How Important is Local SEO?

SEO Strategies

If you’re looking for ways to effectively market your local business online, then Local SEO is the way to go. In recent years, Local SEO has become a crucial element in building a successful brand by increasing visibility across search engines. This helps attract a local audience and boost your foot traffic which in turn … Read more