alexmclay
If you want to gain more knowledge about which channel can generate the most credit conversions, attribution modelling will help you with that. To offer you a quick overview, this tool consists of a set of rules that control how credit for sales and conversions is distributed across customer touchpoints. Moreover, attribution modelling will give … Read more
Since it was first introduced in the late 1990s, social media redefined how people interact and connect with people. As it grew, social media users are now able to share content, which affects how people see certain products and services. Because of social media’s impact to its users, every business and company is now scrambling … Read more
Are you doing your job as an efficient digital marketer? Did you get a digital marketer to help you with your SEO needs? Whatever your situation is, you need to make sure that you as a digital marketer or that your hired digital marketer is helping you with your SEO (Search engine optimization). If your … Read more
So you’ve opened up a new brick-and-mortar shop and you’re looking for ways on how to increase foot traffic to your store. Chances are, you’ve heard of Google My Business. Google My Business is a free tool that lets you manage your store’s presence across Google’s suite of websites like Google Maps, Mobile Search, Local … Read more
Whether you’re just learning about PPC or you’re pretty much knowledgeable about this topic, it never hurts to go back to the basics. PPC is one of the most popular forms of internet advertising models used by businesses today to generate traffic onto their websites. For startups and established businesses, more traffic is always better … Read more
In this day and age where the vast majority of consumers make their purchases online, having a modernized website is key to a successful business. A website that’s up-to-date allows your business to stand out and make it more accessible to your prospective clients. What your website looks like and how it performs will have … Read more
When it comes to search engine optimization (SEO), most people find it difficult to set a meaningful budget. Considering that SEO plays an important role in growing a business, it can be quite easy to overspend (or underspend) in hopes of seeing great results. If you wish to maximize your marketing dollars and take full … Read more
A profitable marketing campaign is a means to get to your organization’s goals, and not the goal itself. That is because a marketing managers who knows his way around can scale down a campaign’s size and scope to make it more systematic and successful. In this article, we will talk about how you can create … Read more
When searching for information about keywords related to SEO, the first thing that shows up is keyword research. It makes sense because keyword research is crucial to ranking your pages. But before you get caught up on the technical stuff, it’s worth understanding the basic principles of keywords in general. A keyword is one of … Read more
The rise of digital marketing has prompted traditional marketing methods to take a back seat. Gone are the days where businesses primarily relied on TV ads, billboards, newspapers, and radio to promote their products and instead, use digital marketing tactics to reach more people. In fact, most small and medium-sized enterprises (SMEs) prefer digital marketing … Read more
