The internet is constantly evolving every single day, and if you don’t step up you game, you’re probably going to be left behind by your competitors. This is especially important for entrepreneurs who are looking to grow their online presence and expand their brand awareness. Keeping up with the latest trends and ensuring that your website is modern in appearance will go a long way towards increasing website visits.

According to We Are Social, 4 billion active internet users are scouring the web as of January. This means that the vast majority of people look up something online to find whatever they’re looking for. The internet is completely saturated with millions of active websites today, making it quite difficult for your own website to stand out above the rest. But that doesn’t mean you can’t make your website more noticeable than the others. It’s just a matter of using the correct tools to get it up and running so that it gets the attention it deserves.

The good news is, there are a couple of free tools that Google offers for you to take advantage of. These tools can help increase your website visibility, improve your search results, and drive more active users towards your website. Here are 3 important Google tools that we believe you should implement into your online strategy.

3 Free Google Tools That You Should Be Using

• Google Analytics

If you haven’t tried out Google Analytics yet, then you’re missing out on effectively monitoring your website’s performance. Google Analytics offers a ton of valuable information that’ll help you find out what’s working and what’s not for your website. Here are the benefits of using Google Analytics:

• Tracks the number of visitors on your website
• Provides the location of your visitors
• Suggest marketing tactics that will benefit your website
• Teaches you how to improve your website’s speed
• Lets you know about your website’s mobile compatibility
• Shows the most popular pages on your website
• Shows websites that send the most traffic to your website
• Tracks your conversion rate
• Shows the favorite blog post of your visitors

All these information will help you optimise your website and its content so you can gain more website visits. For example, if your website speed is slow, you can reduce the size of your images or use a CDN (content delivery network) to make it faster. Since most users browse the internet on their mobile devices, knowing how your website works well in mobile is crucial for providing them with a great browsing experience.

In essence, Google Analytics allows you to track the behaviour of your visitors, what type of content they like to see, and if your website is addressing their needs. If your website provides valuable information to your intended audience, you will likely receive more traffic. Google Analytics helps you fine-tune your website to enhance user experience and increase your conversion rate.

2. Google Search Console

Google Search Console allows you to maintain and monitor your site’s presence in the search engine results page (SERPs). Basically, Google Search Console provides you with an overview of your website’s overall performance as well as crucial insights that’ll let you know which parts of your website need improving. On top of that, Google Search Console also notifies you whenever your website is experiencing any errors so you can fix it immediately. What’s not to like?

By using Google Search Console, you’ll be able to:

• Allow Google access to your content
• Replace old content with a new one that you want to show up in the SERPs instead.
• Monitor and create content that provides engaging search engine results
• Address any malware or spam problems so that your site remains clean.

Google Search console acts as your panel on how Google sees your website to help ensure optimum performance. It also helps you troubleshoot and fix any problems that may affect your site’s presence in Google. Having access to tools and data that’s provided by search engines can make the process of optimizing your website that much easier. If you haven’t installed Google Search Console yet, give it a try and see how it works.

3. Google My Business

The last Google tool that you should definitely be using is Google My Business. This tool allows you to create a local presence in Google Maps as well as the search engine results page. Google My Business shows basic information about your business such as the location, contact number, hours open, website URL, and the business name. The cool thing with Google My Business is that you can add photos so potential visitors will have a good idea of what your business looks like.

When users are provided with relevant information to your business, they are more likely to take action such as visit your website, make a phone call to you, and even visit your store. Google My Business provides important information to your consumers which can lead to increased foot traffic and profit. If you provide quality service to your customers, the review feature will speak a lot in terms of how great your business operates. Google will reward you with a higher search ranking if your business has great reviews. Keep in mind that the information you use in Google My Business should be accurate and concise like the address and contact number so make sure to update it if necessary.

Conclusion

And there you have it. 3 Google tools that will help increase the performance of your website and drive more traffic to it. The best part is, these are absolutely free! Keeping your website up-to-date and knowing how to optimise it properly will go a long way towards increasing your online presence as well as your ranking on search engine results pages. Make sure to take full advantage of these free tools to help you establish an online presence and make your website more visible to your target audience. Get in touch today with your local digital marketing agency to find out more with regards to tools that can help optimize your online presence and performance.